By looking at waste a little differently, you can find opportunities to make money and build an empire. REDISA is showing us the way
REDISA – the Recycling and Economic Development Initiative of South Africa – recently launched a mobile app-based game to raise awareness and educate the public about the benefits and opportunities that can be found in what we throw away. This progressive role-playing game lets players choose a character and work their way through a virtual world in a bid to create their own business empire, built entirely on waste material.
The purpose of the game is for the player character to start out as a micro-collector and increase their wealth by collecting waste in a trolley and later recycling it. Eventually, the character runs an empire supported by a human resources department (to manage all the empire’s employees), a canteen, a gym (to ensure healthy eating and lifestyle) and even a garage (to ensure the trolley is kept in tip-top shape).
As a part of the Integrated Industry Waste Tyre Management Plan (IIWTMP), REDISA has a mandate to educate the public about matters of environmental conservation, which will be critical for the efficient and effective long-term management of waste. REDISA chose the gaming platform to reach the widest audience in an interesting way. Pop-up messages throughout the game promote awareness about waste management and opportunities created by the circular economy, as well as highlighting key environmental matters.
‘Education around the opportunities that exist within the waste sector is vital to change South Africans’ mindsets that waste has no value,’ explains REDISA director Stacey Davidson.
‘The game platform was created to invoke a memorable and engaging way to educate the public about what can be done to help to alleviate a serious environmental problem and, at the same time, for them to see the opportunities to be found in waste.’
The value waste holds becomes more apparent along the way. Players must face zombie rats, acid rain and angry dogs as they journey through locales such as Cashly Estate and Megalopolis, and can only move on to the next level if they are successful in beating all of the obstacles.
The REDISA Game is available for free download on the Apple, Google Play and Windows Stores.
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Photography Gallo/Gettyimages, courtesy images
(This article was first published in the winter 2016 issue of AA traveller magazine)